30-Day Social Media Calendar

🎯 30 Days of Content with a Single Prompt

This is one of the most powerful social media prompts you’ll ever use.

The promise: Generate 30 days of strategic, varied, engaging content for Instagram and TikTok—all from a single, well-crafted prompt.

No more staring at a blank screen wondering what to post. No more scrambling for content ideas at the last minute.

One prompt. 30 days. Done.

📋 The Complete Prompt

Copy this exact prompt and customize it for your brand:

You are a social media expert for a fitness brand aimed at busy moms who want to feel strong and sexy.

Create a complete 30-day calendar for Instagram and TikTok for my fitness brand.

Make it motivating, fun and no-nonsense.

My pillars are entertainment, nutrition and a healthy mind. Also include the launch of "21 Day New You Reset," which will be launched on January 15.

Deliver 4 Reels and 3 carousels per week in a data table with the format: date, platform, type of post, and ideas.

Bonus Prompt (ask this after you get the calendar):

Generate the 30 captions ready for social media.

✅ What You’ll Get

When you use this prompt, the AI will deliver:

✅ Complete 30-day content calendar - Every single day planned out ✅ Strategic variety - Mix of 4 Reels + 3 carousels per week (28 posts total) ✅ Platform-specific - Optimized for Instagram and TikTok ✅ Content pillar balance - Entertainment, nutrition, and mindset evenly distributed ✅ Product launch integration - Natural build-up and promotion of your January 15 launch ✅ Organized data table - Date, platform, post type, and content ideas ✅ Ready-to-use captions - With emojis and hashtags (with bonus prompt)

Example Output:

Date	Platform	Type	Content Idea
Jan 1	Instagram	Reel	”New Year Strong: 10-min morning workout for busy moms 💪“
Jan 2	TikTok	Carousel	”3 breakfast mistakes that drain your energy ☕“
Jan 3	Instagram	Reel	”Mindset Monday: You’re stronger than your excuses”
Jan 4	TikTok	Reel	”Quick protein snacks you can make in 2 minutes 🥜”
…	…	…	…

🧠 How This Prompt Works (The Breakdown)

Let’s deconstruct why this prompt is so effective. Understanding this will help you create powerful prompts for any situation.

Part 1: Define the Role

“You are a social media expert for a fitness brand aimed at busy moms who want to feel strong and sexy.”

Why this works:

Establishes expertise - “Social media expert” activates AI’s knowledge of content strategy, platform algorithms, and engagement tactics
Industry context - “Fitness brand” ensures fitness terminology, workout ideas, and health content
Target audience - “Busy moms” shapes every content decision (quick workouts, realistic tips, time-saving hacks)
Emotional goal - “Strong and sexy” sets the motivational tone (empowering, not preachy)

The psychology: Role-based prompting makes AI think like a professional in that field. It’s not just generating content—it’s strategizing like an expert would.

Without this: Generic fitness content that could be for anyone With this: Content specifically crafted for busy moms’ pain points and desires

Part 2: Set Clear Goals

“Create a complete 30-day calendar for Instagram and TikTok for my fitness brand.”

Why this works:

Specific timeframe - “30-day” prevents too little or too much content
Clear deliverable - “Calendar” means organized, dated, structured (not random ideas)
Platform-specific - Instagram and TikTok have different formats and best practices
Scope definition - “Complete” means no gaps, fully planned

The psychology: Ambiguity kills AI outputs. Crystal-clear goals = crystal-clear results.

What AI understands:

Create exactly 30 days worth of content
Optimize for Instagram Reels/Carousels and TikTok videos
Organize chronologically with dates
Make it actionable and ready to implement

Part 3: Specify Tone & Style

“Make it motivating, fun and no-nonsense.”

Why this works:

Brand voice clarity - These 3 words define your entire content personality
Emotional direction - “Motivating” = uplifting, empowering, “you got this!”
Engagement factor - “Fun” = entertaining, not boring or clinical
Authenticity - “No-nonsense” = realistic, honest, not fake promises

The psychology: Tone words are filters. Every caption, hook, and content angle gets processed through these descriptors.

Impact on content:

❌ Without tone: “Complete this workout routine for optimal fitness results”
✅ With tone: “Crush this workout, mama! You’re stronger than you think 💪✨“

Part 4: Provide Context (Content Pillars)

“My pillars are entertainment, nutrition and a healthy mind. Also include the launch of ‘21 Day New You Reset,’ which will be launched on January 15.”

Why this works:

Content Pillars = Strategic Variety

Entertainment - Fun, engaging posts that boost reach (trending sounds, challenges, relatable moments)
Nutrition - Educational value (meal ideas, recipes, nutrition tips)
Healthy mind - Mindset content (motivation, mental health, self-care)

Product Launch Integration

Specific launch - “21 Day New You Reset” gets naturally woven into content
Date awareness - AI can create build-up content before Jan 15, launch announcement on Jan 15, and post-launch support after
Strategic promotion - Not all promotional, but integrated thoughtfully

The psychology: Content pillars create balance. AI cycles through themes instead of getting stuck on one type of content.

What AI will do:

Week 1: Mix of entertainment, nutrition, mindset
Week 2: Continue variety + start teasing the program
Week 3 (Jan 15): Launch week with focused promotion
Week 4: Success stories and program support

Part 5: Set Format & Constraints

“Deliver 4 Reels and 3 carousels per week in a data table with the format: date, platform, type of post, and ideas.”

Why this works:

Post Frequency & Format

4 Reels per week - Video content (high engagement on both platforms)
3 Carousels per week - Swipeable image posts (great for education/lists)
Total: 7 posts/week - Sustainable posting schedule (not overwhelming)
Strategic mix - Variety keeps audience engaged

Output Format

Data table - Easy to copy into spreadsheets or scheduling tools
Specific columns - Date (when), Platform (where), Type (format), Ideas (what)
Actionable structure - Can immediately start creating content

The psychology: Constraints create focus. Without limits, AI generates too much or too vague. With clear structure, you get exactly what you need.

Why table format is genius:

Copy directly into Google Sheets, Excel, or Notion
Import into scheduling tools (Later, Hootsuite, Buffer)
Visual overview of your entire month
Easy to adjust and customize

🎨 How to Customize This Prompt

Make this prompt work for YOUR business by changing these elements:

1. Change the Industry & Audience

Replace: “social media expert for a fitness brand aimed at busy moms who want to feel strong and sexy”

Examples:

“social media expert for a real estate agency aimed at first-time homebuyers who want to feel confident and informed”
“social media expert for a productivity app aimed at freelancers who want to feel organized and successful”
“social media expert for a sustainable fashion brand aimed at eco-conscious millennials who want to feel stylish and responsible”
“social media expert for a business coaching aimed at women entrepreneurs who want to feel empowered and profitable”

2. Adjust the Tone

Replace: “motivating, fun and no-nonsense”

Examples:

B2B/Professional: “informative, authoritative, and polished”
Edgy brand: “bold, witty, and unapologetic”
Luxury brand: “elegant, aspirational, and sophisticated”
Educational: “clear, helpful, and encouraging”
Tech startup: “innovative, exciting, and accessible”

3. Modify Content Pillars

Replace: “entertainment, nutrition and a healthy mind”

Examples by industry:

E-commerce: “product showcases, customer stories, behind-the-scenes”
SaaS: “tips & tutorials, industry insights, customer success”
Coaching: “transformation stories, mini-lessons, Q&A”
Restaurant/Food: “recipes, chef stories, food education”
Real estate: “home tours, market insights, buyer tips”

4. Change Platforms & Formats

Replace: “Instagram and TikTok” / “4 Reels and 3 carousels per week”

Examples:

LinkedIn focus: “LinkedIn” / “3 articles and 4 text posts per week”
YouTube strategy: “YouTube and Instagram” / “2 long-form videos and 5 Shorts per week”
Twitter/X: “Twitter” / “3 threads and 4 quote tweets per week”
Pinterest: “Pinterest” / “5 pins and 2 idea boards per week”
Multi-platform: “Instagram, TikTok, and YouTube” / “Mix of Reels, Shorts, and Stories”

5. Adjust Posting Frequency

Replace: “4 Reels and 3 carousels per week”

Examples:

Light: “3 posts per week” (for small teams or solo creators)
Moderate: “5 posts per week” (sustainable for most)
Aggressive: “Daily posts” or “2 posts per day” (for growth-focused brands)
Quality over quantity: “2 high-quality videos per week”

6. Add Your Launch/Event

Replace: “‘21 Day New You Reset,’ which will be launched on January 15”

Examples:

“Black Friday sale on November 24”
“New spring collection launching March 1”
“Free webinar series every Tuesday in February”
“Grand opening on June 15”
“Product launch event on October 1”

💡 Pro Tips to Level Up

🚀 Get Even Better Results

Add hashtag strategy:

For each post, include 3 hashtags: 1 broad, 1 niche, 1 branded.

Request hook ideas:

For each Reel, provide a scroll-stopping hook for the first 3 seconds.

Include CTAs:

Add a clear call-to-action for each post (comment, share, save, or tag a friend).

Visual direction:

Provide visual theme suggestions (colors, props, setting) for each post.

Create content series:

Group related posts into themed series like "Motivation Monday" or "Foodie Friday."

🎓 The Secret: Role-Based Prompting

This prompt is a masterclass in role-based prompting—one of the most powerful prompt engineering techniques.

What is Role-Based Prompting?

Instructing the AI to adopt a specific professional role before generating content.

The formula:

"You are a [EXPERT ROLE] for [INDUSTRY/NICHE] aimed at [TARGET AUDIENCE] who want to [DESIRE/GOAL]."

Why It’s So Powerful

Knowledge activation - Taps into AI’s specialized training
Consistent perspective - All advice comes from that expert viewpoint
Audience awareness - Every suggestion tailored to your specific market
Quality control - Professional-level outputs, not generic responses

Apply It Everywhere

Education:

“You are a high school science teacher explaining physics to students who struggle with math.”

Business:

“You are a management consultant for tech startups who want to scale efficiently.”

Writing:

“You are a thriller novelist known for plot twists writing for readers who love suspense.”

Marketing:

“You are a conversion copywriter for SaaS companies who want to increase signups.”

✅ Your Action Steps

Ready to create your 30-day calendar?

Step 1: Copy the prompt from the top of this page

Step 2: Customize the 6 key elements:

Industry & audience
Tone & voice
Content pillars
Platforms
Posting frequency
Launch/event (if applicable)

Step 3: Paste into ChatGPT, Claude, or your AI tool

Step 4: Review the output and request adjustments if needed

Step 5: Use the bonus prompt to get ready-to-post captions

Step 6: Import into your content scheduler and start posting!

🎯 Key Takeaways

What makes this prompt powerful:

✅ Role-based prompting creates expert-level strategy
✅ Clear structure produces organized, actionable results
✅ Content pillars ensure variety and balance
✅ Specific constraints make implementation easy
✅ 100% customizable for ANY industry or niche

The real value: You’re not just getting a template. You’re learning a framework for creating powerful prompts in any situation.

💬 Comment “calendar” on social media if you want the exact prompt sent to you!

👉 Ready for more? Explore More Prompt Examples

Pro tip: Save this prompt template. You’ll use it every month to stay consistent with your content strategy.